Who We Are


After spending many years working together in the online travel industry we have decided to bring our skills including best pricing optimization practises to the retail world and e-commerce. We are investing in a solid R&D program, teaming with recognised European pricing experts and mathematicians to build solid algorithms and a transparent performance measurement methodology.

A Journey towards

Dynamic Pricing

Our goal at PricingHUB’s vision is to bring Dynamic Pricing to physical stores. This journey is being facilitated by a wider access to data combined with the power of machine learning as well as the digitalisation of the retail experience.

Our solutions are built to help the retailer leverage their data at scale and make better pricing decisions not only considering competitive data but primarily understanding price elasticity.

Our Values

We use the V2MOM framework to share the company vision internally. Here is a short extract:

Delivering Customer Value: PricingHUB focuses on delivering value to customers by providing effective pricing tools and great customer success team.

Fast and agile: We move fast and iterate quickly thanks to lean organisation as well an effective test and learn approach. We build data models and technologies that are scalable and easy to set up at the most granular level.

People first: We want to put people at the center of our organisation and culture. We want to have passionate and committed teams who learn, are curious, and are all about self-development.. Teams have the right to be wrong as long as both them and company learn from it.

Business and Data Driven: We are focusing on the best possible capital allocation. We always invest our resources (energy, incremental euro, IT resources,…) where it brings more value.

Meet Our Team

Jerome Laurent


Guillaume Tujague


Xavier Cassellato