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PricingHUB

Libérez la puissance de votre Pricing avec PricingHUB

PricingHUB in a nutshell

Discover how three pricing experts revolutionized retail through AI, transforming PricingHUB into a major European player with 30+ enterprise clients and industry-recognized dynamic pricing solutions.

Ready to transform your pricing strategy?

Founded by retail
pricing experts

Powered by advanced
AI technology

Industry-recognized
with multiple awards

Trusted by over 30 industry-leading companies

the spark

From Travel pricing to Retail Pricing

In 2018, three seasoned pricing experts— Jérôme Laurent, Guillaume Tujague, and Xavier Casellato—decided to take a bold leap. After decades spent fine-tuning dynamic pricing strategies in the airline industry, a very mature and price-sensitive sector, they saw a new frontier: retail.

  • What if the same advanced methodologies could empower retailers to move faster and decide smarter?
  • What if artificial intelligence could finally take the complexity out of pricing?

PricingHUB Co-founders
relevance pricing solution

From expertise to action

A retail-centric revolution

PricingHUB was born from a deep conviction: that pricing is the most powerful, yet underused, lever for growth in retail. From day one, we built our team around seasoned pricing experts—people who deeply understand the mechanics, the levers, and the strategic impact of pricing.

But to bring this pricing vision to life in the complex world of retail, we knew we had to go further. That’s why we gradually welcomed specialists with strong dual expertise:

Together, they helped shape a unique team at the intersection of pricing, retail, and artificial intelligence—driven by one ambition: to make dynamic pricing a transformative force for every retailer.

To put the power of dynamic pricing into the hands of every retail team—making it simple, transparent, and measurable.

AI to serve pricing optimization

AI as a catalyst for price optimization in retail

At PricingHUB, artificial intelligence isn’t just a buzzword—it’s the engine behind everything we do. Our models tap into 7 out of the 14 branches of AI, covering the full pricing lifecycle:

  • Cleaning noisy and inconsistent data
  • Forecasting demand
  • Segmenting product behavior
  • Optimizing prices in real time.

We use cutting-edge technologies to solve the pricing challenges that face the retailers everyday, including:

  • Machine learning,
  • Predictive analytics,
  • Data mining,
  • Probabilistic modeling,
  • Decision intelligence

This deep AI integration allows our solution to adapt to each retailer’s unique environment and market dynamics—automatically, continuously, and intelligently. Thanks to this, pricing teams can focus on making the right strategic calls—with clarity and confidence.

Frame 2 (1)
international-presence

A major actor in Europe and Beyond

AI powered, Customer approved

Since our founding, PricingHUB has grown into a key player in the retail pricing revolution. With a solid foundation in Europe:

45%
France
45%
Europe
10%
International

Serving over 30 enterprise-level clients, our global presence continues to grow, empowering retailers worldwide with customized, data-driven pricing strategies that are both actionable and impactful. This expansive reach is a testament to our commitment to revolutionize pricing across all sectors, powered by artificial intelligence.

Recognition and achievements

As our team continues to grow and gain increasing recognition within the retail industry, we’ve been honored with several accolades over the past few years. These awards highlight not only the quality of our solutions but also the impact we’re having on the retail sector as a whole. Here’s a snapshot of some of the key recognitions we’ve received:

2023

Voted E-commerce Start-up of the Year by KPMG and FEVAD

2023

Finalist at the
Nuit du Commerce Connecté

2023

Finalist at the
Paris Retail Awards

2024

Finalist at the Retail Tech
Innovation Hub Awards

2024

Finalist at the
Paris Retail Awards

2025

Finalist at the Paris Retail Week
in the “Data” category

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