Acquisition Announcement

A new Era for PricingHUB: Joining Forces with Akeneo

We are thrilled to announce that PricingHUB has been acquired by Akeneo, one of the global leaders in Product Experience Management (PXM) solutions. By joining forces, we are unifying product data and pricing, the two core signals that drive performance in the age of AI-driven commerce, into one centralized solution.

Proven results for global retailers

+1,8%

Average margin increase in 2025

90%

reduction of manual data & pricing management time

500+

Marketplaces & retailers reachable

Why Akeneo + PricingHUB?

Product data and pricing are now inseparable

In today’s market, success is no longer determined by which channels you sell on, but by the quality of your data. Product information and pricing are now inseparable. They directly influence how products are discovered, compared, and purchased by both human consumers and AI agents.

Akeneo is the first Product Cloud to bring these two traditionally separate capabilities into one centralized platform. Together, we are moving beyond simple data management to Commerce Decision Orchestration.

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What is Akeneo?

Everything your product story needs, in one place

Akeneo is a global leader in Product Experience Management (PXM). Their Product Cloud helps brands and retailers provide a consistent and enriching customer experience across all sales channels. With the integration of PricingHUB, Akeneo Product Cloud now offers a unified system of record that includes:

Akeneo PIM

The foundation for high-quality product information.

Akeneo Activation

Seamless syndication of data to various marketplaces and channels.

PX Insights

Real-time performance tracking and optimization.

Supplier Data Manager

Simplified data onboarding
and collection.

Akeneo DAM

A user-friendly solution for organizing, optimizing, and delivering product assets.

Newly integrated

PricingHUB

AI-driven pricing intelligence and customer-centric price optimization.

Why this is a game changer for you

Pricing intelligence, now backed by world-class product data

The power of PXM

Your pricing strategies are fueled by the most accurate, enriched and localized product data available.

Omnichannel activation

Syndicate optimized prices and enriched product stories to 500+ marketplaces simultaneously.

Agentic AI readiness

As AI agents discover and buy products, structured data + dynamic pricing keep yours findable and buyable.

A complementary vision for your growth

Capabilities you can expect from day one

If you are already using PricingHUB, the integration with Akeneo unlocks new levels of operational efficiency and strategic depth. And if you are new, there has never been a better time to see how we can transform your bottom line.

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From information to execution

Centralize your product source of truth with Akeneo PIM, then act on it with PricingHUB’s demand elasticity and margin optimization.

Deeper market insights

Combine PX Insights with competitive intelligence to pinpoint exactly where you lose margin and where you can lead.

Reduced Time-to-Market

Remove the friction between product enrichment and price updates, cut price implementation from weeks to hours.

The synergy is already paying off

Leaders like Brico Dépôt, AlloPneus and Lavazza are already seeing measurable impact from our combined technologies, with stronger margins, less manual work, and significant ROI through customer-centric, automated pricing strategies.