Price is the element of the marketing mix that has the greatest short-term impact. Measuring the effects of its variations allows us to anticipate market opportunities and adjust prices accordingly.
What is price elasticity ? How can it impact a pricing strategy ? What results can be expected from its integration into pricing ? Find all the answers to your questions in this ebook.
What you will find in this ebook
A complete definition of price elasticity and its mechanics
The dimensions used to segment elasticity and consolidate its measurement
How to translate price elasticity operationally
Evaluate the potential of price elasticity on your business
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