Jérôme Laurent

Passionate about how data and technology can solve real-world problems, Jérôme began his career in 2000 with a strong interest in digital marketing and online acquisition.  He quickly progressed to leadership roles at eDreams ODIGEO first as GM of Liligo then as group CMO, where he developed solid expertise in leveraging data to optimize a business and generate profits. In 2018, he co-founded PricingHUB with two former colleagues, Guillaume and Xavier. Their goal: to help retailers regain control over their pricing through AI and data. Today, he leverages his experience in the travel sector to serve the retail industry, building a solution that adapts to on-the-ground realities. For Jérôme (and for all of us), artificial intelligence is a central challenge: it fuels flexible retail pricing strategies, designed to adapt to current consumer expectations, while reinforcing the competitiveness and sustainable performance of retailers. As a spokesperson for the company both in France and internationally, Jérôme regularly speaks on pricing challenges, commercial strategy, and innovation in retail. You have probably already seen him at Tech for Retail (Paris), Retail Technology Show (London), NRF Big Show, or ShopTalk Europe!

With strategic vision, entrepreneurial spirit, and a focus on tangible results, Jérôme embodies PricingHUB’s mission every day.