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Franprix – Faced with inflation: Data at the service of price optimization

Find out how Franprix leveraged its data to adapt its pricing strategies in times of inflation.

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Automating the price optimization process with PricingHUB has given us the ability to maintain control on our margins and remain agile in an inflationary environment. The tool also helps us gain productivity and efficiency.

Marie Guignant Regnard

Franprix’ Pricing Director – Casino Group

What you will find in this Success Story

How Franprix adapted its pricing strategies by placing data at the centre of the decision-making process

The different stages of the deployment of the solution and its results

Franprix teams' feedback on their new pricing tool


Evaluate the potential of price elasticity on your business

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