Published in: Pricing

How Are Retailers Managing Their Prices in 2025? – PricingHUB & Diamart Groupe Study

Author Jérôme Laurent

Published on: 27 February 2025

3 minutes

📌 TL;DR

• 62% of retailers consider pricing a strategic priority in 2025.
• AI and automation are still underutilized in price optimization.
• Three key priorities: agile strategy, team structuring, and powerful tools.
• SaaS solutions like PricingHUB are gaining traction for dynamic price management.

Discover the full study results below ⬇️

Pricing has become an essential strategic lever for retailers and e-commerce players in France. With a post-inflation market in flux, price management is becoming more complex, competition is fierce, and retailers must quickly adapt to protect their margins while staying competitive.

In this exclusive study conducted by Diamart Groupe in partnership with PricingHUB, we surveyed retail professionals in France to understand their pricing priorities for 2025. Discover the key trends and solutions for an optimized pricing strategy!

📊 Pricing 2025: A Key Challenge for Retailers and E-Commerce Players in France

The study reveals that 62% of retailers consider pricing a strategic priority.
However, several challenges hinder its implementation:

• ✅ 68% of retailers in France believe that IT and data constraints slow down the adoption of an effective pricing tool.
• ✅ 76% already use a specific pricing tool, but only 25% fully leverage price elasticity analysis.
• ✅ 41% of pricing teams report to the Product Management department, highlighting a growing need for structuring and professionalizing pricing management.

💡 How Can AI and Technology Help Optimize Pricing?

Artificial intelligence (AI) and automation play an increasingly crucial role in pricing management. Our findings show that retailers expect progress in:

• Pricing automation for better responsiveness to market fluctuations.
• Product matching and linking, which are still too manual and time-consuming.
• Integrating price elasticities to optimize prices based on demand and consumer behavior.

🎯 What Are the Key Pricing Priorities for Retailers in 2025?

To remain competitive, retailers should focus on three major areas:

1. Define a clear and agile pricing strategy, capable of adapting to market changes.
2. Professionalize pricing teams by hiring experts who can analyze and optimize pricing strategies.
3. Invest in an advanced pricing tool that integrates AI and sophisticated data analytics to support decision-making with precise insights.

📢 French retailers are increasingly turning to SaaS solutions like PricingHUB, which enable dynamic and optimized price management while adapting to market demands.

🔎 Why Adopt a Pricing Tool in 2025?

Moving from empirical pricing startegy to an automated strategy based on artificial intelligence represents a real change of perspective, often complex to implement. Yet this strategic transition can be particularly beneficial in terms of performance:
–  Remain competitive while protecting your margins, with a 5 to 10% increase in gross profit,
–  a 2 to 5% increase in sales,
– a 10-point improvement in customer perception,
– and finally, more strategic decision-making based on concrete data (Source: BCG).

➡️ Want to learn more about pricing trends in 2025 and how PricingHUB can help?

📩 Access the full study and discover our innovative Saas solution !