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Adeo Chooses PricingHUB to Harmonize Its Pricing Strategy Across Europe
Partnering to Tackle the Challenges of Modern Retail
Adeo Group, a major player in the DIY and home improvement sectors across Europe and globally, has recently decided to standardize and refine its pricing practices across its various European markets. To achieve this, Adeo has chosen to collaborate with PricingHUB, our AI-powered price optimization platform.
Why Pricing Has Become a Strategic Priority for Adeo
In a context marked by the pandemic, followed by surging raw material costs and widespread inflation, the DIY sector has undergone significant transformation. Demand skyrocketed during lockdowns, but this growth brought new challenges: material shortages, cost fluctuations, and heightened competition.
Given this backdrop, for retailers like Leroy Merlin, Adeo’s flagship brand, pricing is no longer just a matter of positioning—it has become a strategic lever to protect margins while staying competitive and meeting consumer expectations.
An Innovative Approach with PricingHUB
Deploying a pricing tool enables Adeo to standardize its practices across all its European markets while accounting for local specificities. PricingHUB also brings transparency to decision-making, an essential factor for a group operating in multiple countries.
To ensure the seamless deployment of PricingHUB, Adeo has opted for a step-by-step implementation. The initial phase involves replicating and securing existing practices, such as defining their current price-linking rules and business rules.
However, the goal is far more ambitious! Once the platform is adopted by the various countries, Adeo aims to leverage our module that combines artificial intelligence with consumer price sensitivity. This will allow them to optimize pricing and make real-time, data-driven decisions. The module helps determine the most appropriate prices based on purchasing behaviors, market conditions, and profitability goals while ensuring a consistent customer experience.
A Partnership Focused on Sustainable Growth
At PricingHUB, we are proud to partner with Adeo to address these complex challenges. Our mission is to provide innovative tools that enable businesses to remain competitive while building trust-based relationships with their customers.
This partnership demonstrates Adeo’s commitment to adapting to market changes and implementing a sustainable and effective pricing strategy.
With Adeo, we reaffirm our belief that price optimization is a fundamental pillar of performance in modern retail. We are eager to continue innovating to support their ambitions and those of their brands worldwide.
Want to learn more about our price optimization solutions? Contact us to discover how PricingHUB can transform your pricing strategy!
