Arthur Varlot

Arthur has a knack for digital strategies that hit the mark. Starting first as an in-house marketer, then in an agency as a Digital Marketing Specialist, he honed his SEO/SEA expertise by managing campaigns that do more than just attract traffic: they convert, scale… and continuously learn.

Passionate about tech, growth, and automation, Arthur joined PricingHUB in 2024 with a clear motivation: to dive deep into artificial intelligence and machine learning. His goal? To leverage these technologies for smart, sustainable acquisition aligned with today’s retail challenges. He now leads the SEO and GEO (Generative Engine Optimization) strategy, exploring how AI can transform content production, user acquisition, and marketing decision-making. At PricingHUB, he embodies a new generation of marketers fluent in algorithms, data, and real-world performance.