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Decathlon measures its customers’ price sensitivity with Les Clés du Digital

New article from Les Clés du Digital on our collaboration with Decathlon!
In a context of inflation and increased competition, Decathlon sees consumer price sensitivity as a central component of their pricing strategy. That’s why the company decided to implement our pricing solution and launch initial tests in the UK.

Conclusive initial tests

Rapid deployment

Deployment of our pricing solution took two months on the technical side, but Philippe Rebelo, Data Science Director at Decathlon UK, emphasizes that the human aspect of the transformation is crucial. Team buy-in, training and reassurance on pricing issues are essential.

First tests on the summer collection

The first price optimizations based on consumer price sensitivity were carried out on the summer collection, then following the good results, a second test was launched on the winter collection. The iterative approach enabled us to learn from previous campaigns, improving our pricing tool’s process over time.

Thanks to our pricing AI, Decathlon seeks to determine the right price for its customers, adopting a more granular approach than the methods they used previously, while underlining the importance of measuring performance in a way that is simple and understandable for all partners and teams.

Many thanks to Les Clés du Digital for this article, which you can read in full here !

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